We were all there--we all saw how COVID-19 has caused multiple economic sectors to decline and subsequently shatter in 2020. Surprisingly, despite the worrying fallout caused by the volatility of the stock market and global trade, the real estate market has somehow managed to thrive. In fact, over 5 million houses were sold in 2020; an impressive 5.6% leap from the previous year.
Whether you marketed your property for sale or for rent during 2020, the pandemic, shelter in place rules, and quarantines sure proved to be a challenge. As we enter 2021, some of the challenges we faced might actually serve as lessons and help us bring creativity into our real estate marketing efforts.
Take video for example. Video has long been an effective marketing tool, with real estate listings utilizing video receiving 403% more inquiries than those that don’t, however, up until now, video had not been used widely, but rather for luxury or top tier properties, and rarely used as a substitute for in-person showings. 2020 and people’s inability to see properties in person, made buyers and renters more willing to buy and rent sight unseen, relying on video alone. This was a huge step in embracing technology in an industry as traditional as real estate, however, we have a long way to go from landlords and sellers walking around a home with their video conferencing apps on.
To provide your property with a strong and attractive presence in the market, you need good quality video that affords your prospective tenants or buyers with an experience as similar to an in-person visit as possible.
We understand video can be quite intimidating, but we are here to help. Whether you decide to give your audience a live tour or pre-record a video, video can be a fun way to make your property the talk of the town.
Here are some tips for making your videos pop:
Tip #1: Strategize Video should be part of your marketing strategy, and as such, should be properly planned and implemented. Some of the things you should keep in mind in the planning phase are:
The real estate industry is all about aesthetics. If a home is not visually pleasing, it will be difficult to get off the market. Whether you are pre-recording a video as part of your marketing campaign, or giving a live tour to a potential tenant or buyer, make sure the property is ready to be shown. If the property is empty, make sure it is clean and well lit. If it is occupied or furnished, make sure all areas are decluttered, particularly the kitchen (kitchen counters should have as little as possible on them), beds are made, shower doors and toilet lids closed, curtains drawn/open, etc.
Tip #3: Make your videos human
Buying and renting a home is a personal experience. While it is true that this may be one of the most significant financial decisions an individual makes, it is also an emotional one. Your videos, whether pre-recorded or live, should tell a story that touches people’s emotions, so get in the habit of storytelling.
Tip #4: Use 360 views
Showing a tangible, three dimensional space in a two-dimensional surface is not easy, especially a property in which you need to showcase several large, multi-functional spaces. Combining standard video with 360 views can immerse buyers and renters into the space so they can truly experience it.
Tip #5: Sell the lifestyle
When you sell a home, you sell its location and amenities as much as you sell the features of the property, so make sure you include the building’s common areas and the neighborhood’s city life (closeby gym, restaurants, etc) in your story.
So, what are you waiting for? Go ahead and film!
Guess what happened while we’ve been cooped up at home for over a month… Spring arrived! Being at home this month trying to balance remote work and the kids’ online schooling, cooking what feels like 24/7, and trying to keep the house from chaos, totally made me miss the fact that winter is over and spring has arrived. I went to the store yesterday wearing a long sleeve shirt because that is where I left off the weather, and that’s how I realized the seasons changed. And now that I’ve realized it, I want to take advantage of my time at home to make my yard beautiful, since that is where I’ll be spending most of my days until this situation is over. Here are some tips for you to get your garden green and beautiful by the time spring reaches its peak:
Keeping an impeccable credit score during the current health crisis might seem trivial in the grand scheme of things. A record-setting 6,648,000 unemployment claims were filed before the week ending on March 28th according to the Department of Labor, and with most Americans under lockdown, which translates into people not shopping, traveling, dining out, flying, staying at hotels, etc, many more will lose their jobs, making the current situation only the beginning
Christmas is slowly creeping up on all of us. And we are pretty sure you have noticed especially since stores all over the world have begun playing Christmas carols since early October! The yuletide season also gives a lot of people the opportunity to dress up their homes with all kinds of whimsical decorations. From dazzling Christmas lights to cool ornaments, homeowners really put their best foot forward and give it their all to show everyone that ‘tees the season to be jolly!
As a landlord, part of the job description involves clearing out the property after your tenants move out. If you’re lucky, you should just be handling trash such as old newspapers, takeout boxes, and other items that belong nowhere but the trash bin.
Some tenants, however, may leave things of value such as appliances, furniture, and even clothes. While the temptation to throw this out might be hard to ignore, there are certain steps that you need to undergo first to avoid facing serious liability.
Landlords are growing more and more cautious these days, especially with the growing trend of verdicts on premise liability cases leaning against them and the increasing amounts in payoffs. Courts that once were just, keeping balance between landlords and tenants are now favoring tenants in an obvious way, so much so that it is no longer uncommon to see juries award cash amounting to $1,000,000 and in some cases, even more, for damages that happen on a property that is being rented.
More and more people all over the world are becoming conscious of the environment and their considerable impact on it. Not only would being environmentally-conscious help in preserving Mother Earth, but it also affords you a number of benefits like saving money. Here are several ways to help make your home a more environment-friendly place.
There are a lot of crooked people in this world and the rental world is definitely not immune to these. As a matter of fact, you might have heard of horror stories from friends or family members regarding tenant scams or have experienced this kind of racket firsthand.
You might believe that you are well equipped to deal with such tomfoolery but the fact remains that you can never be too prepared when it comes to protecting yourself from these scam artists. Fortunately, there are different ways and means that you can secure yourself from shams — whether it is the simple ones or the more complicated rip-offs.
Read on below to learn what the most common tenant scams are today and how to best avoid these:
We often have applicants come to us arguing that the credit score that appears in the Verify Tenant report is lower than the one they pulled online just a week before. “There must be an error with your system,” they say.